Last updated: February 25, 2021
Your personal data are valuable assets that must be preserved. That's why you need to know exactly how they can be used. This is precisely why we created this Privacy Policy.
We collect Data when you access our website, perform searches, schedule a conversation, participate in promotions, online events, fill out forms, such as when sending comments, requesting services or participating in email lists.
We also collect your Data when you access our website from your computer, mobile phone, smart TV and/or other access device. The data collected from your access includes: your approximate location (latitude and longitude); your IP address; information from your access device (such as device identifier, advertising identifier, name and type of operating system); your internet connection information; your browser type and the pages and content you access.
Cookies are used to observe visiting habits. They allow us to remember your preferences, deliver ads and analyze audiences. Check out our Cookie Policy to learn how we use them and how you can change or block their use.
At any time you can request your Data. You have the right to receive them in a simplified format.
You can also request the deletion of your Data. Within 180 days we will permanently delete them. After deletion, Optidata may only keep your Data:
We collect your Data to improve our products and services, respond when you contact us and to keep you informed about relevant matters:
Your Data helps us create a more personalized experience, selecting content and advertisements according to your interests:
Your Data may be necessary for us to comply with legal and regulatory determinations and measures, whether judicial and administrative:
We may share your Data with third parties, who follow our security and confidentiality standards.
Your Data may be shared with the categories of third parties (below) always in accordance with this Policy, applicable legislation, for the purposes established below.
To store your Data and automate the process of sending email marketing, SMS and telemarketing. In these circumstances, your Data will be stored and processed on third-party platforms, which may be located in Brazil or abroad.
To offer relevant advertising to your profile, email marketing, telemarketing, SMS, social media, we rely on third-party services.
To: (I) comply with legal, judicial and administrative determinations and also comply with orders from competent authorities and (II) take or provoke legal, judicial and administrative measures to defend our rights provided for in this Policy, including in any judicial or administrative proceeding. (III) Government Authorities means police authorities, public entities and/or other governmental organizations.
To (I) improve our products and services; (II) expand our business; (III) develop new business.
Google Ads is an online advertising tool that displays ads in the form of sponsored links as soon as a person performs a search, basing its results on the keywords used at the time of the search. Google Ads' privacy policy can be accessed at https://policies.google.com/privacy.
Facebook Ads is Facebook's paid media system that provides various ad formats. With it we create campaigns and strategies to promote Optidata on Facebook and Instagram. Facebook Ads' privacy policy can be accessed at https://www.facebook.com/privacy/policy.
RD Station Marketing is a Digital Marketing automation tool. We use it to gather the main resources for our marketing strategy, such as for sending newsletters, storing landing pages and email contacts, in which you registered for our newsletter or service pages. RD Station's privacy policy can be accessed at https://legal.rdstation.com/pt/privacy-policy/.
Optidata will only keep your data for the time necessary to fulfill the purposes for which they were collected, including for compliance with legal, contractual obligations, accountability or eventual request from competent authorities. In case of newsletter subscription, we will keep your contact as long as you choose to continue receiving our content.
In addition to treating Data in accordance with this Policy, we also collect and process your data anonymously, so that you are not personally identified.
We adopt practices aligned with market technical and regulatory standards for Data security and privacy, with comprehensive actions in technology and organizational processes.
Our measures to preserve your Data against unauthorized access, use, modification, disclosure or destruction include physical and logical protection of assets, encrypted communications, access management, adherence to secure software development and internal compliance policies.
All these controls are continuously reviewed to monitor and respond to the threat context on the Internet. Even so, it is not possible to guarantee that our Services are completely inviolable. But rest assured: we have teams prepared to detect and respond promptly, in case of any event or incident that compromises the security of your Data or our Services.
The General Data Protection Law (LGPD) establishes rules on how personal data (of individuals) should be treated in physical or digital media. The purpose of this law is to protect your rights to freedom and privacy.
We at Optidata have a specialized professional to ensure the privacy and security of data for all customers and users who access the website. We also provide services so that your company complies with the General Data Protection Law (LGPD).
If you have any questions or concerns about our Policies or about the processing of your Data, contact us through our phone +55 49 3199-4242 or responsible DPO professional.
Responsible DPO: Flaviano Esteban
Email: [email protected]
We are always improving our Privacy Policy and our Cookie Policy and the changes will be reflected on these pages. So, before using one of our Services, take a look at them. You will always be notified about any changes, either through a notice on our Site, by sending email, SMS or through other means.
When we publish changes, we will update the date when the last change was published (February 25, 2021).
Remember: by continuing to access the Services after such changes take effect, you will be agreeing to be bound by the new version of the Policy.
Privacy is a serious matter and we are committed to ensuring and preserving yours.
Cookies are used to observe visiting habits. They allow us to remember your preferences, deliver ads and analyze audiences.
Cookies are small text files sent and stored on your computer. These small files serve to recognize, track and store your browsing as a user on the Internet.
The use of cookies to track and store information makes it possible to offer a more personalized service, according to the characteristics and interests of users, making it possible, including, to offer content and advertising specific to each person, benefiting the user experience.
In general, cookies are used to:
Necessary for the website to function. They allow you to navigate our sites and use the features (for example, security cookies to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorized third parties).
These cookies normally collect information anonymously and allow determining information, such as the number of visitors to a page, how visitors arrived at the site and the pages accessed.
Cookies in this category allow Optidata to remember information about user behavior and preferences, such as, for example, the chosen language. The loss of information stored in a preference cookie may make the website experience less functional, but does not prevent it from functioning.
Optidata uses some cookies for advertising purposes. This is done to deliver ads and run advertising campaigns according to a specific audience. Through these it is possible to deliver ads according to your consumption profile on the site.
Technology service providers may use their own cookies on the Sites, with our authorization, to provide services. Such cookies will collect your Data on our properties for the purposes provided for in our Privacy Policy.
Most browsers are configured to automatically accept cookies. However, you can change the settings to block cookies or alert you when a cookie is being sent to your device. There are several ways to manage cookies, being possible to create a general block for cookies, block cookies from a specific site and even block third-party cookies in relation to a site. Blocking all cookies will affect the functioning of your experience, as it will not be possible to identify your preferences and recommend relevant content and advertising.
Check your browser instructions to learn more about how to adjust or change your settings, remembering that the desired setting must be replicated on all devices used to access the Sites (such as computers, smartphones, tablets). If you wish, check the links below to change cookie settings in the main browsers:
If you have not changed your browser settings, you consent to the use of cookies when accessing our Sites. We will store a cookie on your computer or device to remember you on your next visit. Our cookies have an expiration date, but it is reset every time you visit our website. If you want to revoke your consent at any time, you must change your browser settings.
We are always improving our Privacy Policy and our Cookie Policy and the changes will be reflected on these pages. So, before using one of our Services, take a look at them. You will always be notified about any changes, either through a notice on our Site, by sending email, SMS or through other means.
When we publish changes, we will update the date when the last change was published (February 25, 2021).
Remember: by continuing to access the Services after such changes take effect, you will be agreeing to be bound by the new version of the Policy.
